Turn every fan interaction into a measurable relationship.
Amaze helps Live Nation identify, engage, and understand fans across pre-event, in-venue, and post-event moments — without requiring an app.
A night out, fully connected.
What today looks like as a disconnected experience becomes a continuous, measurable relationship.
From ticket to identity
When a fan purchases a ticket, they're prompted to add their Fan Pass to Apple or Google Wallet. This becomes the foundation for an ongoing relationship — not just a single event.
Extending the experience beyond the venue
Before the event, fans engage with sponsor locations, nearby businesses, or pre-event experiences. Through secure account linking, Amaze connects historical transaction data — providing visibility into real-world behavior and preferences.
Recognized the moment they arrive
As the fan enters the venue, the pass becomes active. Location-aware messaging allows Live Nation to engage fans in real time based on where they are and how they've interacted before.
Smarter, more relevant engagement
Engagement is no longer one-size-fits-all. Fans receive offers, upgrades, and experiences based on known behavior and preferences — creating a more personalized and higher-converting in-venue experience.
The relationship doesn't end when the show does
After the event, Live Nation and its partners can re-engage fans with relevant follow-ups, future events, and sponsor-driven experiences. Every interaction builds a stronger, more valuable customer relationship over time.
The relationship doesn't start or end at the venue.
What begins as an event experience becomes an always-on connection between fans, brands, and Live Nation.
Same Fan Pass · ENC-04471 · across every environment
Fans don't just exist at events. With Amaze, the same Fan Pass stays active beyond the show — creating opportunities to engage fans in their everyday lives.
- Before events
- During events
- After events
- And in between
From event activation to continuous sponsor value.
- Sponsorship tied to event window
- Limited attribution
- One-time engagement
- Ongoing fan relationship
- Engagement across daily behavior
- Deeper audience insights
- Measurable impact over time
Sponsors are no longer buying access to a moment — they're building a relationship with the fan.
Historical transaction data provides a foundation for understanding fan behavior beyond the venue — enabling smarter targeting and more relevant engagement over time.
A simple experience for fans. A powerful system for operators.
Connecting what has never been connected.
Live events generate massive engagement — but historically lack a unified system to connect identity, behavior, and transactions. Amaze brings these pieces together into a single, continuous system.
Built on verified, real-world data.
Over half of U.S. consumers already have financial accounts that can be securely connected. This allows Amaze to provide access to up to 24 months of historical transaction data — offering a powerful view into real-world behavior.
While this data is not real-time, it enables a deeper understanding of customer value over time.
Together, this transforms how Live Nation and its partners understand and engage their audience.
Sponsor ROI, finally provable.
Encore turns sponsor activations from impressions into measurable fan behavior, verified spend insights, and repeat engagement.
Brands like 7-Eleven, Modelo, and American Express — alongside restaurants, bars, and retail partners — pay significant dollars to be associated with Live Nation. Today, measurement often stops at impressions, logo placements, and QR scans. Encore connects fan identity, wallet engagement, location-aware moments, and verified historical transaction data into a single, measurable loop.
7-Eleven brings fans in. Modelo welcomes them at the Bowl.
A restaurant partner offers priority seating or a pre-show dining perk to Encore Pass holders. The fan taps the offer, dines before the event, and later receives a venue-based reward through their pass. Over time, verified transaction data and engagement reporting help show whether the campaign drove real customer activity and repeat behavior.
"Sponsors pay for impressions and hope fans act."
"Sponsors invest in verified engagement, measurable behavior, and repeat relationships."
- Better attribution
- Stronger campaign reporting
- More measurable customer behavior
- Re-engage fans long after the event
- More valuable sponsor inventory
- Stronger proof of sponsor ROI
- New revenue opportunities
- Deeper fan engagement beyond the event
- More relevant offers
- Rewards connected to the experience
- Value before, during, and after the show
Note: Verified transaction data is positioned as a historical insight layer for attribution, segmentation, and sponsor reporting — not as real-time purchase verification.
From anonymous traffic to measurable relationships.
Before Encore
- Most fans remain anonymousNo identity beyond the ticket scan.
- Limited visibility into behaviorAlmost nothing is known outside the venue.
- Sponsor value is hard to measureActivations rarely tie back to real outcomes.
- Engagement ends after the eventEach show resets the relationship to zero.
After Encore
- Fans become identifiable and reachableA persistent pass connects every touchpoint.
- Behavior and preferences are understood over timeProfiles get richer with every interaction.
- Sponsors gain measurable insightReal customer activity, attributed end-to-end.
- Engagement continues across touchpointsPre-event, in-venue, post-event — one loop.
Start lightweight. Scale into something much bigger.
The initial pilot is designed to prove value quickly. The real opportunity comes from deeper integration over time — unlocking more value for Live Nation, for fans, and for sponsors.
Lightweight pilot
- QR-based Fan Pass distribution
- Wallet-based engagement
- Basic sponsor activation
- Initial audience and behavior signals
Deeper integration
As Amaze integrates more deeply into the Live Nation ecosystem:
- Ticketing and event flows become more connected
- Fan identity becomes persistent across events
- Engagement becomes more personalized and consistent
- Sponsor relationships become measurable across multiple touchpoints
Aligned incentives across the entire system.
- Stronger direct relationship with fans
- Increased engagement across events and between events
- New revenue opportunities tied to sponsors and partnerships
- More relevant experiences
- Seamless engagement without apps
- Value that extends beyond a single event
- Access to real behavior, not just impressions
- Engagement across multiple moments, not just events
- Clearer ROI and repeat interaction with fans
This evolves from a fan experience into a continuous network connecting fans, brands, and Live Nation.
Building something bigger than a fan pass.
Over time, this becomes more than a tool for events. It becomes an always-on layer that improves how fans experience everyday life — through relevant offers, experiences, and connections powered by Live Nation and its partners.
In many cases, the value is delivered seamlessly — without the fan needing to know it's Live Nation behind it.
Live Nation doesn't just host moments — it becomes part of the everyday experience around them.
A new standard for fan engagement.
Live events are one of the most powerful environments for customer engagement. Amaze turns that engagement into something measurable, repeatable, and scalable — across every event, venue, and partner.
What starts as a simple pilot becomes a platform that continuously connects fans, brands, and Live Nation — across every moment that matters.
Explore a pilot