You're not just attending — you're part of the experience

Available Now

Live experiences

Concessions · Active

10% off your next order

Tap your pass at any concession terminal. Auto-applied at checkout.

Merch · Members only

Exclusive tour item access

Limited-edition print available only to Encore Pass holders tonight.

Experience · VIP

Priority lounge access

Skip the bar line — head to Lounge B, just show your pass at the door.

Personalized

Moments that find you

Experiences update based on your activity and preferences throughout the event — so the right offer appears at the right time, in the right place.

Seamless

No app. No friction.

• Everything updates through the pass already on your phone.
• No download, no login, no scanning a QR every time.
• Real-time engagement at the right moment of the night.

Why this matters

• Increased per-fan in-venue spend across F&B and merch.
• Higher engagement on sponsor activations vs. static signage.
• Measurable, individual sponsor interactions — not estimates.